CUSTOM ICON PACK
I was commissioned to create a custom illustrated icon pack for the Integrate website — a platform focused on streamlining marketing operations and helping businesses unify their demand generation efforts.
The goal was to develop a cohesive set of icons that aligned with Integrate’s clean, modern brand while adding a touch of warmth and personality to the digital experience. Each icon was thoughtfully designed to represent key product features, tools, and services — from data integration and campaign management to analytics and lead routing.
Rather than relying on generic or off-the-shelf assets, the custom icon set helped visually unify the site’s interface and reinforce the brand’s credibility and attention to detail. The icons were created in a scalable, web-friendly format and optimized for use across desktop and mobile applications.
The result is a consistent, visually engaging icon system that enhances user experience and supports Integrate’s position as a sophisticated, human-first marketing platform.
ILLUSTRATION