Visual identity for Canadian Olympic hopeful and professional snowboarder Magnus Hambleton.
Magnus is known for his technical skill, creative lines, and unwavering dedication to the sport. He hopes to represent Canada on the world stage — first at the 2022 Winter Olympics in Beijing, and again in 2026 when the Games are held in Italy.
As his career continues to build momentum, Magnus needed a visual identity that felt sharp, adaptable, and uniquely his. The system is bold and minimal, designed for flexibility across sponsor decks, social media, apparel, and digital platforms. The custom logomark draws inspiration from edge control and downhill flow, while the typography balances power and precision.
This identity gives Magnus a distinct, professional presence — helping elevate his profile as he pushes toward his Olympic goals and continues making a name for himself in the global snowboarding scene.
VISUAL IDENTITY / DESIGN