REBRAND PROPOSAL
London South Collegiate Institute turned 100 years old in the fall of 2022. 100 years brings a lot to celebrate. But a century of milestones is bound to leave even the proudest lion looking a bit dated. South desperately needed a redesign to roar again in 2022.
With no real consistent branding throughout, South Collegiate not only needed refreshed assets for both academic and athletic programs, they also needed a clear design system to make sense of it all.
This proposed refresh was to breathe new life into the aging brand and ensured it was ready for any modern-day medium - from print, to apparel, to online. Positioning South Collegiate to have all the tools they would need to stay ahead of the pack for another 100 years.
DESIGN / ILLUSTRATION / BRANDING / VISUAL IDENTITY
*Designs shown are for portfolio purposes only and remain the property of Geoff Mack — All rights reserved. No reproduction or use without written consent.