BAYER x DEKALB – Summer 2020 Contest Swag Design
SWagriculture is a Bayer initiative designed to foster deeper, more meaningful connections between growers, employees, and the Bayer brand. It celebrates shared values, hard work, and the culture of modern agriculture with a focus on authenticity and community.
In the summer of 2020, Dekalb partnered with Bayer to create SWagriculture, a line of exclusive swag for a nationwide contest giveaway. The goal was to design gear that growers would actually want to wear — something functional, well-designed, and rooted in the spirit of the land.
I was brought on to design a collection that blended practicality with bold, brand-driven aesthetics. From apparel and hats to custom-designed accessories, each item was tailored to reflect both the Dekalb identity and the SWagriculture ethos — hardworking, down-to-earth, and proudly Canadian.
The result was a memorable, high-quality swag kit that helped strengthen loyalty, celebrate community, and bring a little extra style to the fields.
ILLUSTRATION / DESIGN / APPAREL